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ARCHITECTURE & TRADES / CONCEPT BUILD

FORM & FIELD

Treat a home extension as an architectural story: considered materials, light and a clear route from an idea to a brief.

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A fictional brand and original design exercise. Not commissioned work. No customer results are claimed. Imagery is illustrative.

FORM & FIELD design study
01

The challenge

Explore how a fictional residential building studio could present premium extensions without a cluttered trade directory layout.

02

The idea

Treat a home extension as an architectural story: considered materials, light and a clear route from an idea to a brief.

03

Design system

Warm white, charcoal, acid yellow and a structured editorial grid.

04

The experience & motion

Project-type selection changes the design brief; a project detail reveal explains the material palette.

05

Mobile experience

Photography becomes a full-width opening, followed by generously spaced project and brief controls.

06

Conversion strategy

A three-choice project brief shows visitors exactly what information starts a useful enquiry.

07

Technology

React and semantic HTML, responsive CSS, native browser interaction and locally hosted optimised imagery. No paid animation service. These demonstrations do not connect to real inventory, booking or payment systems.

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We build around your business, your content and an agreed scope. Full experiences are quoted separately. One-page sites start at £295.

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